What Is The Difference Between Reliance Fresh and Reliance Smart Point?

What Is The Difference Between Reliance Fresh and Reliance Smart Point

Reliance Fresh stores are small-format stores ranging from 500-1000 sq. ft area, whereas Reliance Smart Point stores are bigger. Now Reliance smart point stores are becoming more popular amongst customers due to their product range. Let’s discuss in detail their difference;

Concept of Reliance Fresh Stores

In 2006 the Reliance Fresh stores were launched, the concept was to be popular neighborhood grocery stores only. They were capturing the neighbourhood area only. Fresh vegetables and fruits were the main key products.

Journey From Reliance Smart Fresh to Reliance Smart Point stores;

The Difference Between Reliance Fresh and Reliance Smart Point which we see today is a long journey.

To feel the difference we have personally visited a few stores in Mumbai & sharing our personal experiences here.

The fresh store sells Vegetables, Fruits, Milk & dairy products as their key products. As most of their products were low-shelf life products & they had to sell them on the same day, or dumb the perishable items.

If the products don’t sell on the same day, they have to dump the product which leads to margin losses. Reliance Fresh was selling majorly low-margin products & an increase in the dump was hitting the store’s profitability as well.

To overcome the above situation they have launched a new concept ” Reliance Smart Point“. All the learning from fresh stores they have designed the product line for the smart point store.

Product & Features Difference Between Reliance Fresh and Reliance Smart Point

As said above about Fresh stores, now all the smart point stores are big approx 1200-3000 sq. feet. Their product range starts from Grocery products to General merchandise products and home Furnishing products as well.

Their product mix enhances their marinas compared with Fresh stores.

The success of Smart Point stores has encouraged them to start a new product line for Pharmacy products in their portfolio.

Pharmacy Products @ Reliance Smart Point stores; Medical & surgical products are the main attraction for Smart Point stores. Their unique product assortment will surely help them stand out from the competition in the retail business.

As none of the organized retailers has opted for this concept yet, their strong presence through Netmeds is helping them with the home delivery of medical products.

Difference Between Reliance Smart and Reliance Fresh

Recently we have shared completed differences between Reliance Smart, Smart Super Store & Smart Bazaar.

Here we are sharing the difference between Reliance Smart & Reliance Fresh.

Reliance Fresh Area: It’s operated between 4K to 9K Sqft area	Reliance Smart stores are bigger stores with 9K to 60K Sqft area.
It’s neighbourhood stores.	Relaince Smart stores are hyper stores located in malls & standalone buildings.
The Main Product categories are fresh products, Fruits and vegetables, Dairy products & milk products.	Smart stores have a wide range from Staples, Fruits and vegetables, Milk Products, Home Care Products, Personal Care Products, Fashion apparel, Kitchen items and electronics products as well.

Self Pickup @ Smart Point Stores

The Difference Between Reliance Fresh and Reliance Smart Point Sites. The delivery point which is integrated with smart point stores has a dedicated self-pick feature, through which consumer can pick up their order from the store.

The grocery business has seen a boom in the last few months, all organized retailers have come across this business. Going one step ahead being the market leader in retail business reliance has started self-pick from their grocery store.

Shop Online, Get Home Delivery

Nowadays, people love to shop online from the comfort of their homes. The online-to-offline concept, which is gaining acceptance from tier 2 and tier cities, is boosting their grocery business.

Consumers order online from the Reliance smart point online shopping app & have the option to receive home from their offline store at their home.

The Super App for Home Delivery;

Be it Fashion apparel or jewellery products, their online shopping app has everything to deliver to your home. Smart Point online shopping app is the first kind of app that delivers all the said products to your home.

You can order Fashion apparel & footwear products for your fashion needs. Ordering jewellery products along with your daily grocery items is not possible without their online shopping app.

This product mix has gained momentum & will give an additional market share in the online eCommerce business & break the monopoly of giant players like Amazon & Flipkart as well.

Final words

The end-user will benefit from the difference between Reliance Fresh and Reliance Smart Point based on their needs. Smart point stores in a tier 3 city are a lifeline for the neighbourhood area.

Whereas a reliance fresh store in a society area fulfils the daily & morning needs for the society members.